Entries by Ceci Dadisman

Is your data clean?

This post originally appeared on ArtsHacker.com.  Head over there for lots of great tips, tricks, and information for arts administrators. A couple of weeks ago, I wrote a post on talking about how to keep your email list clean.  It got me thinking that we really need to keep ALL of our data clean.  Now that […]

Forget content, relevance is king

This post is an excerpt from the book Precision Marketing. The relevance requirement Market research demonstrates that consumer attention and interest are directly proportional to the salience of the message. The more compelling, valuable and relevant you make your messages and offers, the more impactful the messages become – and the more likely it is […]