Tis the Season to be jolly, as non-profit marketers and development teams alike will be trying to get donors to give up some of their Yule Tide Treasure so they can continue to deck the halls for the upcoming year. But campaign conversations quickly take an Ebenezer Scrooge tone when the appeal campaigns involve blasting […]
About Lee Gallagher
This author has yet to write their bio.Meanwhile lets just say that we are proud Lee Gallagher contributed a whooping 23 entries.
Entries by Lee Gallagher
Recently, the volume of “sales” emails have been proliferating my inbox. All claiming to help solve various business challenges from CRM, cloud computing to employee onboarding. Most frustrating me are the emails claiming to help me “solve” the problems that I solve on a regular basis for my clients. For example, I don’t need your […]
Facebook shares plunged today when CEO announced shift in goals from relevant content to meaningful interactions. Mark Zuckerburg said new algorithms will prioritize more posts from friends and family that spark conversation resulting in less paid for content, including videos and other posts from publishers or businesses. Why the seismic change? He cited Relevance. These […]
HOW DO YOU KNOW YOU NEED TO DETOX YOUR DATA? Everyone should detox their data at least once a year. Today, with more marketing channels than ever, “it’s critical to detox.” Symptom Checker: You probably need to detox your data if you have any of the following symptoms such as: Uncontrollable spam and unsubscribe rates […]
P360’s Visual Report of your Data: Why do we have a visual dashboard? P360’s visualization dashboard was created with the marketer in mind. Today, a marketer’s world moves very quickly, I often say marketing is now “moment by moment” vs. the yesteryear of editorial calendars and six months for product launches. Most of our clients, […]
Opt-In Emails can be worth $2-$10 each. Do you have an Opt Out Strategy? Marketers enjoy the affordability and access of email for marketing. Consumers on the other hand, guard their inbox like world leader protects his domain; armed with weapons of destruction such as automatic Spam Blockers, Ad Blockers, one-touch Spam reporting, and junk […]
Countless case studies across multiple, industry verticals share one common finding: “Market Messaging” based upon customer insights, also known as Precision Marketing (data-driven customer insights), delivers increased ROI. Enhancing your data with demographics (age, marital status, education, interests and hobbies) help to grow deeper customer insights and assist in delivering relevant messaging that engage, convert, […]
You probably engage in lapsed subscriber campaigns to try and bring back former subscribers who haven’t renewed. But, do you also do the same sort of campaigns for previous ticket buyers who haven’t been back? Existing customers are 50% more likely to try new products and spend 31% more than new customers.* Imagine your average ticket […]
Wow, that is a bold statement, right? We all know that printed brochures are a time-intensive and costly undertaking. From the graphic design costs to printing and postage, depending on your list size, just one mailing could cost you 5 figures. And do you really get a high enough ROI off of that brochure alone […]
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