Wow, that is a bold statement, right? We all know that printed brochures are a time-intensive and costly undertaking. From the graphic design costs to printing and postage, depending on your list size, just one mailing could cost you 5 figures. And do you really get a high enough ROI off of that brochure alone […]
About Lee Gallagher
This author has yet to write their bio.Meanwhile lets just say that we are proud Lee Gallagher contributed a whooping 24 entries.
Entries by Lee Gallagher
Time for Fall Cleaning Growing up in an Italian family, the ritual of spring and fall cleaning seemed to respectfully greet the approaching season. Spring hinted at the upcoming summer, a time to put on your shorts, picnic, and re-engage with friends. Fall on the other hand, signaled cooler, shorter days were ahead. Wool sweaters […]
The American Theatre Wing’s Tony Awards are arguably the most magical, high-quality television viewing experience every year. For those already in the know, they get to enjoy the satisfaction of seeing incredible productions shared with all the world and cheer for their favorites, celebrating victories or arguing unjust losses. For those who don’t partake in […]
What is it that fills the velvet cushioned seats of a theater with eager bodies? What draws people to travel hours to peer at a collection of paintings? What causes people to devote endless hour upon hour to repetitive, rote practice, sacrificing personal joys and free time with loved ones? Both complex and simple all […]
A night of theater is a simple formula: dinner, theater, maybe coffee and dessert later over a lengthy chat about the interesting points of the show. It’s an exciting yet relaxing change from the norm, perfect for recharging and enlivening playgoers. For some audience members, the evening is more of a process, though. Far more […]
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Marketers have often asked me whether it is better to use email or direct mail for a marketing campaign. From much research and many case studies, I have found that the answer is not an “either/or” choice. A sound integrated marketing strategy is like an orchestra, with all the different parts coming together at the […]
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Research for my book, “Precision Marketing: Maximizing Revenue through Relevance “ began about 2008.
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