Time for Fall Cleaning Growing up in an Italian family, the ritual of spring and fall cleaning seemed to respectfully greet the approaching season. Spring hinted at the upcoming summer, a time to put on your shorts, picnic, and re-engage with friends. Fall on the other hand, signaled cooler, shorter days were ahead. Wool sweaters […]
About Lee Gallagher
This author has yet to write their bio.Meanwhile lets just say that we are proud Lee Gallagher contributed a whooping 23 entries.
Entries by Lee Gallagher
The American Theatre Wing’s Tony Awards are arguably the most magical, high-quality television viewing experience every year. For those already in the know, they get to enjoy the satisfaction of seeing incredible productions shared with all the world and cheer for their favorites, celebrating victories or arguing unjust losses. For those who don’t partake in […]
What is it that fills the velvet cushioned seats of a theater with eager bodies? What draws people to travel hours to peer at a collection of paintings? What causes people to devote endless hour upon hour to repetitive, rote practice, sacrificing personal joys and free time with loved ones? Both complex and simple all […]
A night of theater is a simple formula: dinner, theater, maybe coffee and dessert later over a lengthy chat about the interesting points of the show. It’s an exciting yet relaxing change from the norm, perfect for recharging and enlivening playgoers. For some audience members, the evening is more of a process, though. Far more […]
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Marketers have often asked me whether it is better to use email or direct mail for a marketing campaign. From much research and many case studies, I have found that the answer is not an “either/or” choice. A sound integrated marketing strategy is like an orchestra, with all the different parts coming together at the […]
Your data is dirty and we know it. Here are some tips on data hygiene.
Research for my book, “Precision Marketing: Maximizing Revenue through Relevance “ began about 2008.
In speaking with my 70 year old father over the weekend, he shared with me that he is no longer reading advertising emails- he is just hitting the delete key. He also mentioned that he continues to receive mail for my mother. Now, if my mother was able to get the mail that would be […]
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