We're Coming To Chorus America

We're excited to announce that two of our team members will be…

How are you planning to get your lapsed ticket buyers back?

You probably engage in lapsed subscriber campaigns to try…

You don't need to mail a printed brochure to everyone on your list

Wow, that is a bold statement, right? We all know…

ARE YOU FALL CLEANING YOUR HOUSE ... FILES?

Time for Fall Cleaning Growing up in an Italian family, the…

Hillary vs. Trump: Cutting Through The Political Babble During Political Season

The political rhetoric, mud slinging, and malaise will continue…

Forget content, relevance is king

This post is an excerpt from the book Precision Marketing. The…

How to Avoid Patti LuPone From Taking Your Phone and Other Noisemakers

We’ve all read the headline-grabbing stories lately about audience…

A Fad or The Future: BroadwayHD

Imagine arriving home from a grueling day’s work after…
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Take the Arts & Analytics Survey on Performing Arts Interests

Calling all performing arts goers and lovers – we want to hear…
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An Arts & Analytics trifecta – new advisory board member, PatronLink360 GA and new customers

As we mentioned in July, it has been a very busy couple of months…

The Tony's Effect

The American Theatre Wing’s Tony Awards are arguably the…

We’re Growing!

It has been a sensational two months for the Arts & Analytics…

The Theatergoer - - Which One Are You?

Just as much as it takes all sorts to create an incredible theater…

The Spark of the Art - Do you know how to ignite?

What is it that fills the velvet cushioned seats of a theater…

How a Young Family Prepares for the Theatre

A night of theater is a simple formula: dinner, theater, maybe…

Denver Center For The Performing Arts - 500% ROI

  Today, many performing arts venues are confronting…

Boost Your Marketing Communications Strategy with a “Boston Pops” Touch

Marketers have often asked me whether it is better to use email…

Email vs. Direct Mail

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Dirty Data You Are The Talk Of The Town

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Precision Marketing Defined

Research for my book, “Precision Marketing: Maximizing Revenue…

Messaging Overload

Customers receive 3,000 plus marketing messages per day and the…

Consumers leave loyal brands due to irrelevance

In speaking with my 70 year old father over the weekend, he shared…