Tis The Season For The Highest Opt-Out Rate Of The Year      

Tis the Season to be jolly, as non-profit marketers and development…

Bust Out Some New Moves

Recently, the volume of “sales” emails have been proliferating…

FACEBOOK UNFRIENDS MARKETERS AS NEW AD GUIDELINES ARE REVEALED

Facebook shares plunged today when CEO announced shift in goals…

DETOX YOUR DATA

HOW DO YOU KNOW YOU NEED TO DETOX YOUR DATA? Everyone should…

How to Monetize Your Demographic Data!

P360’s Visual Report of your Data: Why do we have a visual…

Precision Marketing: Three Easy Steps to Reducing Opt Out Rates

Opt-In Emails can be worth $2-$10 each. Do you have an Opt Out…

Is your data clean?

This post originally appeared on ArtsHacker.com.  Head over…

Precision Marketing Framework: Five Steps to Maximizing ROI

Countless case studies across multiple, industry verticals share…

How are you planning to get your lapsed ticket buyers back?

You probably engage in lapsed subscriber campaigns to try…

You don't need to mail a printed brochure to everyone on your list

Wow, that is a bold statement, right? We all know…

Are You Fall Cleaning your house...files?

Time for Fall Cleaning Growing up in an Italian family, the…

Forget content, relevance is king

This post is an excerpt from the book Precision Marketing. The…

The Tony's Effect

The American Theatre Wing’s Tony Awards are arguably the…

The Spark of the Art - Do you know how to ignite?

What is it that fills the velvet cushioned seats of a theater…

How a Young Family Prepares for the Theatre

A night of theater is a simple formula: dinner, theater, maybe…

Boost Your Marketing Communications Strategy with a “Boston Pops” Touch

Marketers have often asked me whether it is better to use email…

Dirty Data You Are The Talk Of The Town

Your data is dirty and we know it. Here are some tips on data hygiene.

Precision Marketing Defined

Research for my book, “Precision Marketing: Maximizing Revenue…

Consumers leave loyal brands due to irrelevance

In speaking with my 70 year old father over the weekend, he shared…