[vc_row bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”3205″ bg_image_repeat=”repeat” bg_image_size=”cover” bg_img_attach=”scroll” bg_override=”0″ parallax_content=”parallax_content_value” parallax_content_sense=”30″ enable_overlay=”enable_overlay_value” overlay_color=”#000000″ overlay_pattern=”01.png” overlay_pattern_opacity=”80″ font_color=”#ffffff”][vc_column][ultimate_spacer height=”100″][ultimate_heading main_heading=”DOWNLOAD: DCPA ROI: 500%” main_heading_color=”#ffffff” main_heading_font_size=”20″][/ultimate_heading][vc_column_text]Today, many performing arts venues are confronting a new set of challenges, which require innovation to attract and retain their most valuable asset—the patron. In the past, many organizations could rely upon traditional marketing channels to sell individual tickets, seasonal subscriptions, and to raise funds. Today traditional marketing channels are no longer effective and now, the arts must innovate to activate.

As an industry thought leader, DCPA has maintained an active transactional database but had not leveraged the data to create actionable insight or to influence campaign outcomes. By working with Arts & Analytics, combined with DCPA’s ongoing commitment to excellence led them to initiate a pilot that led to a 500% ROI.