A new survey focused on consumers’ performing arts purchasing behaviors revealed that performance time, cost, the Tony Awards® and marketing efforts each has a specific impact on ticket purchases.
The survey, commissioned by Arts & Analytics, a provider of predictive analytics software targeted to meet the needs of the arts and culture communities, was conducted through an independent survey firm and uncovered a number of key findings.
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“Consumer surveys are very important as they give us a clear view into how and why people purchase tickets for performances,” said Tom Gabbard, president and CEO, Blumenthal Performing Arts. “As a Tony Award voter and Broadway road operator, I need to make sure we are bringing the performances that resonate most with consumers, while making sure ticket prices and marketing methods are reasonable and effective. The results from this survey validate the work we are doing in these areas and we are looking forward to welcoming new and existing audience members to performances in 2016.”[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_empty_space height=”100px”][vc_single_image image=”4845″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”100px”][vc_custom_heading text=”About Arts & Analytics” font_container=”tag:h2|font_size:30|text_align:center|color:%233794e7″ use_theme_fonts=”yes”][vc_column_text]Arts & Analytics is a provider of predictive analytics software targeted to meet the needs of the arts and culture communities. Leveraging big data and precision marketing, its new software-as-a-service solution PatronLink360 empowers performing arts organizations to strategically attract and retain audiences, as well as obtain donors to ensure venues are able to self-fund.
Leading arts organizations including the Blumenthal Performing Arts, Lyric Opera of Chicago, and the Denver Center for Performing Arts have engaged Arts & Analytics to build audiences and attract donors. Arts & Analytics is headquartered in Denver, Colorado.[/vc_column_text][/vc_column][/vc_row]