Patron Acquisition

Acquiring new patrons can be a real puzzler. First, you know the least about a prospective new patron. By definition, they haven’t been to your venue or show, so their data is scarce. Existing patrons already know and vote with their dollars, but new prospective patrons don’t. The key to solving this puzzle is “look-alikes.” Look-alikes are finding new patrons who behave like current patrons. This methodology can be applied to single ticket buyers, subscribers, and donors.

We can help you:

  • Find new single ticket buyers
  • Bring in new subscribers
  • Identify new donors
  • Reactivate lapsed ticket buyers

Patron Retention

Customer retention revolves around keeping or retaining your existing patrons. Research shows that it may cost ten times more to acquire a new customer than to retain and grow an existing patron. The cost and time savings of customer retention vs. acquisition are key reasons to place a high priority on understanding the behaviors of your best patrons and keep them engaged.

We can help you:

  • Identify multi-buyers and turn them into subscribers
  • Monitor and prevent ticket buyer attrition

Custom Services

Market research demonstrates that consumer attention and interest are directly proportional to the salience of the message. The more compelling, valuable and relevant you make your messages and offers, the more relevant the messages become — and the more likely your prospective and existing patrons will respond.

We can help you:

  • Track your donor and patron lifecycle
  • Monitor patron loyalty
  • Calculate lifetime value
  • Create market penetration reports
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