We’re excited to announce that two of our team members will be leading a session at this year’s Chorus America Conference on June 22 in Los Angeles! Our CEO, Lee Gallagher, and our marketing consultant, Ceci Dadisman, join together to talk about data.
If you are an administrator of a choral organization, we hope that you’ll join us for our session!
Use Your Data To Attract and Retain Donors and Ticket Buyers
22 Jun 2017
The pressure to engage and retain valuable patrons in a challenging economy while communication channels are exploding presents a daunting dilemma. The cacophony of marketing messages has risen to a deafening level with the advent of a multitude of new online marketing channels adding to the already crowded world of offline marketing.
In today’s marketplace, it’s all about relevant, targeted messaging, rather than about the medium. The era of mass messaging with irrelevant, cookie-cutter content is clearly over.
This session will show you how you can use precision marketing to empower your organization in using data you already have to strategically attract and retain audiences and donors.